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B2C Companies Feel Stronger About Implied Permission Practices
B2C companies felt 22% less strongly than their B2B counterparts that product information requests constitutes marketing permission. A deeper analysis reveals that B2C companies have a better...
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Think grandma minds sharing her personal info with marketers? Think again!
Contrary to popular belief, consumers 55 and older feel 18% less strongly than other demographics about companies sharing their personal information for marketing purposes. Consumers 18 to 24 felt...
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